New Google Analytics Web + App Properties Released

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Google Analytics App + Web properties recently released,

It consolidates data from websites and mobile apps in one report, that’s mean, enabling you to perform cross-platform analysis. They accomplish that by permitting you to collect data from your own mobile application (using Firebase) and your site using (Global Site Tag or Google Tag Manager).

Although they’re called ‘App + Web’, don’t be fooled, they’re very powerful even if you just have a website. They include fresh features, like ‘{Enhanced, Measurement’ (which automatically tracks scroll-depth, outbound links, site search, embedded YouTube videos and file downloads), plus they can send out data to other Google Analytics properties. And they also unlock reports that enable you to analyze your users in new methods, including ad-hoc funnel and path analysis.

First thing you will observe once you’ve created a Google Analytics App + Web property is there are no reporting views, it’s just a property contains reports for all your data sources (called ‘Data Streams’). Initially, it looks like a pared-down edition of Google Analytics, but once you dive into the ‘Analysis’ section, will find sophisticated and advanced reporting options.

Here are a few highlights:

  • Audiences provide powerful segmentation. They could be created predicated on a mixture of dimensions, metrics and events.
  • Comparisons permit you to compare different dimensions within your reports. These can also be used to apply audiences to reviews for granular evaluation.
  • Attribution could be changed while you view reports. For example, if you put in a comparison of ‘Purchases’ to a report you can after that select from the following attribution choices; cross-channel last click, cross-channel last engagement, Google Ads preferred the last click and Google Ads preferred last engagement.
  • You are able to customize reports by changing the dimensions, adding comparisons and adjusting the attribution model.
  • There are no view filters. Filters are created and applied inside your reports.

Should I create a Google Analytics App + Web property?

If you take care of a website and a mobile app, then yes, you should create an App + Web property to consider benefit of cross-platform reporting and analysis.

What if I just have a website?

If you’d like usage of new flexible reporting options, like ad-hoc funnel and path analysis, then you should create App + Web property. Once you’ve created the property, it’s perfectly alright to only track your website.

Should I use only a Google Analytics App + Web property?

Generally, you should keep sending data to your existing Google Analytics property. This means you will send data to two properties to consider advantage of the various types of reports available in the split properties.

What’s an ‘event’ in a Google Analytics App + Web property?

In a standard Google Analytics reporting view, events are mainly used to complement pageviews. For example, if you would like to measure an action that occurs within a page, then you’ll use event tracking to do this. In a new Google Analytics App + Web property, an event is anything that is being tracked. For example, a pageview is sent as an event to Google Analytics, when a session starts it is sent as an event and purchases are sent as events. Anything you track is delivered as an event. This is designed to meet custom tracking needs across websites and mobile apps.

How do you create the New Google Analytics App + Web property?

After you’ve logged into Google Analytics, navigate to ‘Admin’ and then select ‘New Property’ in the centre column. Will find the option to create an ‘App and Web’ property, then you can follow the steps inside Google Analytics. If you don’t see ‘App and Web’, then you will need to create a Firebase project first (even if you don’t have a mobile app).

What is new inside Google Analytics App + Web properties?

Here’s a listing of the reports and configuration choices you will see inside New Google Analytics App + Web properties.


Home: this report enables you to view the total number of users, events, conversions and revenue for the property. You can view the trends for consumer engagement and additional top-level details about your site and app. It’s like the ‘Home’ report in a standard reporting view.

Realtime: this report presents a global map of the people presently viewing your site pages and app screens. The number of current users and additional details are presented at the bottom of the report. You can select ‘View Snapshot’ to explore specific users and their real-time engagement with your site and app.

Users: this report includes top-level metrics for the number of users engaging with your site and app, like the ‘User Stickiness’ metrics which derive from Daily Active Users (DAU), Weekly Users (WAU) and Monthly Active Users (MAU). You can drill-down to check additional details for some of the cards provided in the report. For example, you can select ‘View New Users’ on the ‘User Medium’ card to find engagement and conversion metrics divided by medium.

Demographics: this report includes information regarding the geographic location of your users, their gender, interests, age ranges and languages. Exactly like in a standard reporting view, a few of these demographics are identified using Google’s advertising cookies.

Behaviour: this report shows you the events and pages that have been tracked. You can drill-down on the event and page title cards to view additional information, along with engagement and conversion metrics.

Technology: this report presents details based on how you are tracking users. For example, if you’re collecting data from your site, then you can certainly use the ‘Web’ report to view information regarding the devices and browsers users are using.


Conversions: this report enables you to view the number of conversions taking place on your site and app. You may use existing events that are already available in Google Analytics, or you can configure new events to use as conversions in your reports.

All Events: this report includes all of the different events that have been captured by Google Analytics. Since events can be utilized for flexible reporting, you will check parameters (additional details) that have been delivered with events by choosing the ‘Parameter Reporting’ tab.


Analysis Hub: stores all your custom analysis reports for fast access, editing, copying and sharing. You can also utilize the Analysis Hub to create fresh analysis reports for path analysis, exploration and even more.

Exploration: enables you to create reports for your analysis using tables, donut charts, line charts, scatter charts and geographic maps.

Segment Overlap: enables you to create and choose multiple audience segments to compare them and see where there are overlaps. Segments could be created based on users, sessions or events.

Funnel Analysis: enables you to create ad-hoc funnel visualizations. You can create a ‘Standard Funnel’ which ultimately shows how users are completing steps or a ‘Trended Funnel’ that allows you to find trends for each funnel step. You additionally have the choice of selecting ‘Make Open Funnel’ that will include people entering the funnel at any step.

Path Analysis: enables you to observe how people travel through your site and app with a tree graph, similar from what you would get in the flow-style reports in a standard analytics reporting view.

User Explorer: enables you to drill-down to check individual user actions and segment your users.


Audiences: you can create custom audiences to target your analysis of particular sections of users. They’re a bit like segments combined with remarketing audiences from a standard analytics reporting view. You can set the membership duration, consist of or exclude users, set time constraints and more.

User Properties: enables you to define and gather custom details about your audience users. They’re like custom dimensions in a standard analytics reporting view.

DebugView: can be utilized to debug your Android or iOS apps by viewing event data as soon as it’s available in Google Analytics.


Property Settings: enable you to edit the name of the property, select a default industry category, reporting time zone and currency.

Data Streams: similar to ‘Tracking Information’ in a standard analytics property, but enables you to link to Firebase projects, configure ‘Enhanced Measurement’ (to automatically track scroll-depth, outbound links and more), view the ‘Measurement ID’ for the property and hook up to other Google Analytics data streams.

Data Settings: enables you to select the data retention period for events. The default is 2 months, but this could be changed to 14 months.

Default Reporting Identify: enables you to control how users are identified. By default, the property will use a combination of a user ID and device ID. Nevertheless, you can decide to only use device ID.


All Filters: filters can’t be applied to App + Web properties. Nevertheless, you can view a summary of filters applied to other standard analytics properties.


Google Analytics App + Web properties provide solid reporting and analysis for sites and mobile apps ‘Android & IOS’. You will find the focus on ad-hoc report and flexible event-based tracking offer new ways to understand your audience.

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